Archive for October, 2009
Pink Letter Dates
Did you know that October is breast cancer awareness month?
Bright Pink does. The Chicago-based non-profit organization devoted to promoting women’s health issues has developed a mobile marketing campaign to remind women to regularly examine their breasts for signs of cancer. Yes, that is MOBILE marketing campaign. According to a report posted by Genesis Davies, a blogger for EverythingPR, that campaign consists of text messages – somewhat dicey ones at that – distributed to mobile phones. And they are getting the desired attention. (more…)
Stevie Award Finalist!
Occasionally something fantastic happens and I cannot pass up the opportunity for shameless self promotion. Today is one of those days. I just found out that I am a finalist in the Stevie Awards Women In Business for the Marketing Campaign of the Year. And what campaign is that centered around? Why our MOST for your Marketing program! We know it is great, and our clients know it is great, but now the rest of the world will too!
Here is some more information from our press release:
Merrily Orsini, MSSW, creator of the MOST Monthly Marketing Communications program, was named a Finalist in the Marketing Campaign of the Year category in the 6th annual Stevie Awards for Women in Business.
WomenEntrepreneur.com – October 2009
Sales and marketing are like dance partners. As with a pair of dancers, sales and marketing have the same ultimate objective: to work together, to play off of and enhance one another. Yet how each pursues that objective is different. Sales and marketing teams have unique strengths, weaknesses and core competencies. Yet management often lumps the two together, as though each performs the same role. The result is that, rather than benefit from each other’s capabilities, they compete at similar tasks in which neither excels. As we’ll find out, marketing needs to lead–defining the message–and sales needs to tailor that message to its clients.
<Read the complete article here>
Gorilla or Guerrilla? Effective Marketing or What….?
These times in marketing are different than ever before. First there is the economy and the effects it has on businesses. Then there is the new interactional component of marketing. Together they are forming a sort of perfect storm, and one where businesses are trying to figure out how to sell more. So, one question might be, do you want to try guerrilla or gorilla tactics?
“Guerrilla marketing” is a term coined by Jay Conrad Levinson in his book of the same name which was written in 1984. On his Web site, Levinson defines guerrilla marketing as the art of “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Levinson says, “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.” (more…)
