Merrily Orsini's Thought Leadership

A Rose is a Rose

Naming is the very start of a marketing process. How do you come up with a company name? Base it on the business product and/or service, and on how the business expects folks to react (what actions) when they see or hear the name. Let’s take the example of a start-up home care agency. One of the first things you should do is grab a blank sheet of paper – or a blank computer screen – and begin to brainstorm core-competencies and characteristics that are desired.You might come up with words such as experience, trust, caring, compassion, dignity, respect, professional and so forth.

These are all characteristics that the agency name should convey. Now it’s time to use your creative juices to find a unique, attention-grabbing name that properly reflects your brand and persuades the hearer that your agency possesses the characteristics listed above.

One thing you might consider is also adding in some differentiating factors, based on your personal interests, or some geographic icon, if the agency is local.

Some examples of real agency names include: Senior Planning Services, Freedom Eldercare, Continuum, Assisting Angels, Atlanta Home Care Partners, and Responsive Home Care.
Shakespeare’s Juliet once remarked, “What’s in a name? That which we call a rose, by any other name, would smell as sweet.” It’s a good thing she didn’t run a business. In today’s world, your name is the start of everything marketing related.