You’re on the fast track to success with your home care agency, which you started in your living room a year and half ago, and now has grown to include an army of 22 caregivers that services a 50-mile coverage radius around your new office building. You’re making a decent profit and – even more importantly – you’re making a difference in the lives of elderly residents and their families.

Now it’s time to expand – time to spread your reach into families and neighborhoods that need your help, but don’t yet know your number. In short, it’s time for some marketing mailings and collateral. Interested? Read more now. »

Bankruptcy: it’s the ultimate in bad public relations.

No company wants word of its financial woes to reach customers’ ears, yet that’s the situation Six Flags Inc. found itself in last month when it filed for bankruptcy in a Wilmington, Del., court. The New York-based owner of 20 theme parks throughout the United States is saddled with billions of dollars in debt and plans to undergo a four-to-six-month reorganization plan to regain financial stability.

That’s all well and good, but it’s also a serious PR debacle. Interested? Read more now. »

e-mail: In today’s day and age, it’s the most efficient, cost-effective and salient means of reaching your clients or potential clients. Online service providers such as Constant Contact make it easy to regularly get your name in front of your prospective customers’ eyes through the distribution of eNewsletters. With the aid of some arresting graphics and a subject line written to grab the reader by the lapels, you’ll have their attention the moment your e-mail reaches their Inbox. As long as you also give them something that they want to read.

One of the best parts is that it’s cheap and it’s easy. There are no stamps, no envelopes, no having to distinguish between First Class and Standard Overnight delivery. It’s quick. It’s free. And it takes little to no effort.

Which is why e-mail is one of the most abused forms of marketing in the 21st century. Interested? Read more now. »

How many times did you check your e-mail today?

If you’re a tech-savvy 21st century business professional (and chances are you fit that description, since you’re reading this blog), you probably open your Inbox several times a day. A dozen maybe? We all check our e-mail more than we care to admit. And some are absolutely addicted to checking email. Interested? Read more now. »

Naming is the very start of a marketing process. How do you come up with a company name? Base it on the business product and/or service, and on how the business expects folks to react (what actions) when they see or hear the name. Let’s take the example of a start-up home care agency. Interested? Read more now. »