Merrily Orsini’s

Archive for January, 2009

WomanEntrepreneur: January 2009

For businesses that provide products or services people only seek when the unexpected happens, marketing to potential users before the need arises can be a challenge. The solution is to implement a marketing strategy that networks for the worst.
<Read the complete article here>

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About Merrily

Merrily Orsini, MSSW, is a multiple award-winning business leader and serial entrepreneur based in Louisville, Kentucky, who was a pioneer in the home care industry, creating a geriatric care managed model of care in 1981. After selling that business in 1996, Orsini started building corecubed, an integrated marketing communications company, providing marketing, design, PR and new media services to clients in many stages of business development and growth. Orsini’s insights to marketing make certain that client dollars spent for strategy pay off in increased client revenues.

Inducted into the Entrepreneur of the Year Institute after receiving the Ernst and Young Entrepreneur-of-the-Year award, Orsini was also the first female president of the downtown Louisville Rotary Club, was a part of the corecubed team winning the coveted Public Relations Society of America’s (PRSA) Bronze Anvil Award in 2007, was honored by corecubed’s winning of one of Working Mother Magazine’s Best Women-Owned companies in America in 2008.

Orsini was named Digital Entrepreneur of the Year by Louisville Magazine in 2008. Earlier in her career she was appointed a 1995 delegate to the White House Conference on Small Business, and in 1996 the National Association of Women Business Owners named her a Woman Business Owner of the Year for Kentucky.

She serves as keynote speaker and workshop presenter, writes articles in several national business and home care publications, produces educational materials and actively works on planning conferences. Orsini holds a Masters degree from the University of Louisville.

Her strengths lie in her strategic thinking process and in insights into businesses, their targets and how best to reach consumers.

About corecubed

corecubed knows that your company will go through many phases as it grows. We felt it was important to offer several programs that will fit your changing needs. Designed to allow for seamless transition between programs, corecubed encourages you to learn more about each, listed below.

Designed for clients in any industry with any marketing, public relations or design communication need, corecubed develops custom monthly communications packages using Web and print mediums. The monthly communication concept keeps your company’s products and services fresh in your customers’ minds.
Solely focused on the home care and home health industries by targeting referral sources, MOSTSM is a program consisting of monthly marketing tools for effective home care sales. MOSTSM provides direct marketers with plenty of tools that help open the doors to referral sources and serve as valuable leave-behinds.
For those in need of private duty assistance, Market Home Care is a one stop shop for quick marketing, HR and operational solutions. Our field tested Private Duty Business Manual, caregiver educational tools, sales kits, and forms fill every possible need – one quick stop and shop.

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