Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in the three-year history of its annual event. Nearly 100 attended the lesson delivered by Orsini, who was a private duty agency owner and manager for 17 years before changing professions.”
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