Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation? “Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company,” Merrily Orsini, president of My Virtual Corporation, told more than 150 attendees at last month’s second annual National Private Duty Association meeting in San Antonio, Texas.
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