• Twitter
  • Facebook
  • LinkedIn
  • RSS
  • Visit the family of corecubed websites for homecare marketing products and services

    Jul 29 2014

    In Business, and in Marketing, Relationships are Golden.

    Posted by Merrily Orsini

    The Golden Rule works in marketing and business.

    Do unto others, in business, as you would have them do to you.

    Remember the Golden Rule? “Do unto others as you would have them do unto you.” It’s a pretty simple concept designed to teach people to treat others as they would like to be treated – but it isn’t just for personal relationships. The Golden Rule applies to business and professional relationships too. Have you ever considered how you would like to be approached by other professionals, or how you would like your business to interact with other businesses? Your answers to those questions can provide a good starting point for how you can start building better relationships with others in your field. You can start by applying the Golden Rule.

    The Golden Rule is actually a key principal of marketing, and builds on the idea that companies can achieve as much, if not more, through collaboration as through competition. Competition is healthy and necessary in any market, but collaboration can have benefits that last longer and are more profound because those benefits are based on having real, positive, and mutually beneficial relationships with other professionals. And as you have probably learned, relationships are two-way streets. Positive actions toward other professionals have the likelihood to be reciprocated with other positive actions. Although, just as is the case with personal relationships, positive actions are not always returned right away. But, delayed gratification is no reason to stop creating relationships. Creating relationships with other professionals is about doing what is right and helpful to others, sharing experiences, building ongoing rapport, and recommending each other’s services and products to appropriate clients at appropriate times.

    Here are some ways that, perhaps. you have thought about, that describe how you would like to be treated by other professionals and how you would like your business to interact with theirs:

    - I’d like other professionals to share their business challenges with me.
    - I want other professionals to see me as a thought leader and expert in my field.
    - I want other businesses to approach my company about ways that we can collaborate.
    - I’d like other professionals to share information about my business with others.

    In today’s world of social networking (and social marketing, actually), it’s easier than ever to apply the Golden Rule.

    Some of the best marketing opportunities to be had revolve around the concept of relationship building – both in person and online. One simple form of relationship building in digital marketing is linking to other websites. A healthy business website should have outbound links. Outbound links are relevant links on your website to other relevant business websites. Inbound links, also called “backlinks,” are links from other websites back to yours. Both types are important because Google, as well as other search engines, give rank and credence to websites that connect to other quality websites who are relevant to their industry. In simple terms, Google looks at links as affirmations that your business has a great relationship with other businesses. How do you choose to whom you link? You start by building real relationships in the industry and finding out who is worth collaborating with and who deserves a link, a validation, in essence, from you.

    Another great way to build relationships with other professionals online is to join LinkedIn. LinkedIn provides a forum for thought leadership that allows you to share knowledge about your industry on a regular basis. One of the best things you can do for a LinkedIn connection is to share some of their thought leadership. If a connection has posted something on their blog that is amazing, share the link on LinkedIn so that others can benefit from their expertise.

    Need some expert help building online relationships and making sure your website has the right amount of inbound and outbound links? We can help. Contact the SEO experts at corecubed today.

    Jul 16 2014

    Traveling to Texas to Talk About Ingredients for Success

    Posted by Merrily Orsini

    Texas Home Care Association Annual MeetingWell, Howdy, Partners in Home Care! I am beyond delighted to announce that I have been asked to present two educational sessions for the 45th Annual Meeting of the Texas Association for Home Care and Hospice (TAHC&H) that will take place next month in San Antonio. The theme for this year’s meeting and conference is “Home Care and Hospice: Ingredients for Success.” (Notice those hot peppers on the meeting graphic? Those undoubtedly represent the passion it takes to run a successful aging care services business.) On Wednesday, August 20th, I will be speaking about two topics that are near and dear to my heart and absolutely essential ingredients for any aging care services business to succeed in today’s challenging new marketplace. The session descriptions are listed below:

    Marketing Aging Care in this Mobile Device Era

    Remember when the best we had in our lead generation tool box was the  Yellow Pages? Those days are LONG gone. If potential customers can’t find your business in an Internet search, chances are good they won’t find you at all. Searching the Internet is the number one way aging services providers get found today. What does all of this mean? It means your company needs to have a strategic plan for making sure your website gets found when customers are searching. This presentation will focus on the essentials of digital marketing strategy, including, but not limited to search engine optimization (SEO), blogging and authorship, social media, email marketing, and creating systems that reach out to both the consumer and referral partners in real time and on the go. Mobile devices have created even a more important role for the agency website: calls to action and inquiry that funnel the interested person into the site for more action steps. Bonus? Physicians are adapting mobile devices at an even greater rate than other professionals!

    Make It Meaningful: Mutual and Active Engagement in Care

    As aging care providers in pursuit of providing the best “care” we often overlook providing active engagement with clients. In so doing, we sacrifice the greatest care need of all – having meaning in one’s life. Today there are a host of tools, kits, resources, and technologies that help caregivers make meaningful use of time with clients. Putting these into action can help create better client and family satisfaction, as seen in this video from the Music and Memory organization’s Alive Inside documentary, premiering this month. These tactics also can be used in marketing, since a top concern of adult children is that caregivers will spend time watching TV or otherwise disregarding their parent when not performing necessary tasks. You can learn to gauge client special interests, match activities to interests, and create activities designed to actively engage clients in meaningful ways. A variety of conventional, innovative, and technological engagement tools will be discussed.
    In any aging care business, the key ingredients for success are marketing your services through the right channels to reach the right audiences, and delivering the best quality services to your clients so that they are well-served, satisfied, and say wonderful things about your company to others. It will be invigorating to speak about aging care service from both the marketing and operational perspectives while in Texas next month. I can’t wait!

    To reach out to me about marketing your aging care services business, or if yours is a business that interacts with the aging care services industry and you’d like some industry insider advice on marketing, email me or call 1-800-370-6580.

    Jun 26 2014

    The Nation’s Best Healthcare Advertising Awards Go to corecubed!

    Posted by Merrily Orsini

    Gold and Silver Awarded to corecubed in 2014

    corecubed is a Healthcare Advertising Award Winner for 2014

    Team corecubed wins the trifecta from the 2014 Aster Awards for the nation’s best healthcare advertising. We went for the gold and got it with a calendar designed for Lighthouse Healthcare. Each page has a lighthouse themed photo accompanied by some thoughts by which to live, making each day a wonderful day for the viewer. This year’s silver award for Home Health website was garnered for design and development of Regency Home Care’s new website. Regency serves northern Atlanta including Buckhead, Dunwoody, Marietta, Sandy Springs, Vinings, Alpharetta, and Roswell. Regency Home Care is also a member of corecubed’s unique turnkey home care marketing program, MOST, which helps with their SEO as well, since we update and post regularly with relevant industry information. Our sweet spot!

    To round out the trifecta, we won another silver award for Independence-4-Seniors, a Chicago based home care agency run by a husband and wife team who have been with our MOST Program for many years, with their agency growing and outpacing the competition through a combination of excellent service provision coupled with incredible marketing. The silver award is for patient education in a series of tip sheets.

    Winning awards really makes us feel proud of our team. However, the bigger award comes from the results that our clients get from working with us. We love partnering with home care agencies to bring marketing, branding, and strategy expertise in a partnership relationship. Our best clients (and these three for whom we won awards, fall into that category) work in tandem with us to create marketing campaigns and ongoing touches that deliver results. And, what results are we delivering? Lead generation from the website and direct mail, reputation building and brand extension through community presentations, and personalized communication so each inquiry feels special and knows that the home care agency understands what issues are important for that inquiry for his or her loved one or client.

    Check out the MOST Program, if you have not, and see if it would work for your agency. There simply is no other marketing solution that is specific to home care, utilizes the best strategy and gives your agency a partner who understands the industry and can deliver results.



    Jun 23 2014

    HCAOA Takes Legal Action to Prevent Collapse of Home Care Industry

    Posted by Merrily Orsini


    FSLA exemption rule could prevent millions from receiving the home care services they desperately need.

    This month the Home Care of Association of America (HCAOA), the National Association for Home Care and Hospice (NAHCH), and the International Franchise Association (IFA), joined forces to file a lawsuit contesting a Fair Labor Standards Act (FLSA) exemption rule by the Department of Labor that could restrict access to crucial services for millions of older adults in need of care and assistance in their homes.

    The new rule, set to go into effect in January 2015, will reverse a long-standing FLSA rule that allows home care agencies to be exempt from paying overtime and minimum wage to employees providing “companionship services” to the elderly and disabled.

    While on the surface the new rule might seem to make things better for home care workers, it could be a health care disaster for the millions of America’s elderly citizens who rely on in-home care services, and it could create instability in this vital and rapidly growing industry. Simply put, when you raise wages and overtime, you raise the cost of doing business, which ultimately gets passed onto the consumer. In the case of home care, the cost of doing business is already high and the consumers who use home care services are already financially strapped. Another cost increase could push many of them over the edge.

    According to the Centers for Disease Control and Prevention (CDC), the number of people 65+ has been forecast to increase 101 percent from the years 2000 to 2030, when there will be an estimated 71 million people between the ages of 65 and 83 years old. In stark comparison, the number of family caregivers is only expected to increase 25 percent over the same period. The higher percentage increase in the number of older adults over the number of family caregivers will lead to an intensified demand for home care workers in the United States.

    HCAOA President Peter Ross has urged U.S. Secretary of Labor Thomas E. Perez to take action on requests from the National Association of Medicaid Directors and the National Council on Disability to extend the deadline for compliance with the FLSA rule for 18 months beyond the current deadline of January 1, 2015. Ross warns that many home care agencies will not be able to afford overtime pay and will need to augment their workforce to accommodate providing care to clients when caregivers have exceeded 40 hours of service in a week. The overtime provision of the new rule will further add to the increased demand for home care workers.

    “These new regulations will drastically change the home care industry to the detriment of small businesses, patient comfort and worker wages,” cautions Susan Eckerly, Senior Vice President of the National Federation of Independent Business. The cost of doing business will surge so high that many home care agencies will simply go out of business. Those agencies who are able to remain open will have no choice but to pass the cost of overtime and inflated wages onto elderly clients whose income is already restricted.

    The home care industry has grown exponentially in the last ten years as the population lives longer and more consumers demand the ability to age in their own homes versus opting for facility-based care. Reports estimate that there are around 2.5 million home care workers in the United States. The new rule stands to make home care unaffordable for those who most need in-home care and who do not have family members to provide caregiving assistance, as well as make the cost of doing business far too high for many home care providers.

    To read the full copy of the lawsuit filed by the HCAOA, click here. The HCAOA is asking home care agencies to join together in support of the suit and write their members of Congress using this link.

    Tags for this post